NOW is Sky’s contract-free streaming service. For sport, it is the most flexible way to watch UK Sports legally.
What do the NOW Sports passes cost?
| Pass | Price | How it works |
|---|---|---|
| Day Membership | £14.99 | 24 hours of every UK Sports channel |
| Month Membership | £34.99 | Renews every month until you cancel |
Live sport and channels carry adverts. Picture quality and the number of screens depend on whether you add NOW’s Boost upgrade.
When does NOW make sense?
- One big weekend. A Day Membership for a derby or a Grand Prix.
- Part of a season. A few months of the Month Membership, cancelled in the summer.
- No contract allowed. Renters, students and anyone who moves often.
Where does it get expensive?
Twelve Month Memberships cost about £34.99 × 12, roughly £420, before TNT Sports for the Champions League. That is why people compare it with a yearly IPTV plan at £74.99. The comparison is fair on price only: NOW is licensed for everything it shows, and you should check any IPTV provider’s licences before treating them as a like-for-like swap.
Readers also ask
Is NOW cheaper than UK Sports?
Only for short periods. A month of NOW Sports is £34.99, about the same as Sky's entry deal with Essential TV, but with no 24-month contract. Over a full year Sky's contract is usually cheaper.
Does NOW have TNT Sports?
No. TNT Sports streams on HBO Max in the UK since March 2026, at £30.99 a month.
Can I watch NOW in 4K?
NOW streams in HD with its Boost add-on. For sport in 4K, Sky's own boxes are the usual route. Check NOW's current plans before you buy for picture quality.
Sources
- NOW: All about NOW Sports Membership checked 6 October 2026